Glossary
Recommendation Engine
Implementing Recommendation Engines in E-commerce
Utilising advanced algorithms and machine learning, recommendation engines provide personalised suggestions, improving user satisfaction and increasing the likelihood of additional purchases.
Benefits of Recommendation Engines for E-commerce
- Personalised Shopping Experience: Tailors the shopping experience to individual user preferences.
- Increased Sales: Encourages additional purchases by showcasing relevant products.
- Enhanced User Engagement: Keeps users engaged and encourages longer browsing sessions.
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