Glossary
Marketplace
Establishing a Marketplace in E-commerce
Online marketplaces can cater to a wide range of industries and products, providing a platform for retailers to reach a larger audience.
Benefits of Marketplaces for E-commerce
- Wider Reach: Provides retailers with access to a larger customer base.
- Cost-Effectiveness: Often requires lower upfront investment compared to traditional retail.
- Enhanced Customer Choice: Offers a wide variety of products and services in one place for consumers.
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