Utilising Machine Learning in E-commerce

Machine learning algorithms can be employed for various purposes in e-commerce such as product recommendation, customer segmentation, fraud detection, and predictive analytics.

Benefits of Machine Learning for E-commerce

• Enhanced Personalisation: Delivers personalised shopping experiences by analysing user behaviour and preferences.
• Improved Decision-Making: ML algorithms provide insights from data to make informed decisions.
• Increased Operational Efficiency: Automates routine tasks and optimises various e-commerce operations.