Calculating LTV in E-commerce

LTV helps e-commerce platforms understand the long-term value of customers, aiding in budgeting, marketing spend, and customer retention strategies.

Benefits of Understanding LTV for E-commerce

• Informed Budgeting: Helps in allocating resources more effectively.
• Improved Marketing ROI: Aids in optimising marketing spend for higher returns.
• Enhanced Customer Relationships: Encourages strategies to nurture long-term customer relationships.