Impression Metrics in E-commerce

Impressions are used to measure the reach of advertising campaigns, with a higher number of impressions indicating greater visibility.

Benefits of Tracking Impressions for E-commerce

• Increased Awareness: Higher impressions mean more people are seeing your ads or webpage.
• Cost Management: Helps in evaluating the cost-effectiveness of advertising campaigns.
• Performance Analysis: Aids in analysing the performance and reach of online marketing efforts.