Understanding Drop Off in E-commerce

Analyzing drop off points within an e-commerce platform, especially during the checkout process, helps in identifying areas that may be causing friction or confusion for users.

Benefits of Analysing Drop Off for E-commerce

• User Experience Improvement: Identifying and rectifying drop off points enhances user satisfaction and the overall user experience.
• Increased Conversion Rates: By minimising drop offs, e-commerce platforms can potentially boost their conversion rates.
• Informed Decision-Making: Drop off analysis provides data-driven insights for making improvements on the platform.