Glossary
D2C (Direct to Consumer)
Adopting D2C Model in E-commerce
Brands adopting a D2C model can interact directly with consumers, gain better control over brand perception, and potentially enjoy higher profit margins.
Benefits of D2C for E-commerce
- Higher Profit Margins: By bypassing intermediaries, brands often enjoy higher profit margins.
- Better Brand Control: Allows for better control over brand messaging and customer experience.
- Direct Customer Interaction: Enables direct engagement with customers, leading to better insights and relationship building.
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