Using Customisation in E-commerce

Customisation manifests in product, website, and marketing customisation, providing a personal and satisfying interaction between the consumer and the online platform.

Benefits of Customisation in E-commerce

• Increased Customer Satisfaction: Meeting individual needs enhances the shopping experience.
• Higher Conversion Rates: Personalised experiences lead to better engagement and higher conversion rates.
• Customer Loyalty: Fosters a deeper connection between the brand and the customer, encouraging repeat purchases.
• Competitive Advantage: Offering customisation sets an e-commerce platform apart from competitors.