Glossary
Customer Journey
Understanding Customer Journey in E-commerce
Mapping and understanding the customer journey helps e-commerce platforms identify and fix friction points, ensuring a smooth buying process.
Benefits of Understanding Customer Journey for E-commerce
- Improved Customer Satisfaction: Addressing issues along the customer journey for higher satisfaction.
- Increased Conversions: A smooth customer journey leads to higher conversion rates.
- Better Marketing Strategies: Understanding the customer journey aids in developing effective marketing strategies.
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