Glossary
CRM (Customer Relationship Management)
Utilising CRM in E-commerce
CRM systems in e-commerce help manage customer data, track interactions, and personalise customer engagements, aiming to build long-term customer relationships.
Benefits of CRM for E-commerce
- Improved Customer Satisfaction: Personalising interactions and addressing customer needs promptly.
- Enhanced Customer Retention: Building long-term relationships through better understanding and engagement.
- Data-Driven Decision Making: Utilising customer data for strategic planning and performance improvement.
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