Glossary

Conversion Rate Optimisation (CRO)

Using CRO in E-commerce

CRO techniques include A/B testing, usability testing, and user feedback to improve the website's user experience and boost conversions.

Benefits of CRO for E-commerce

  • Increased Conversion Rates: Boosting the percentage of visitors completing desired actions.
  • Improved User Experience: Enhancing site’s usability for higher customer satisfaction.
  • Cost-Effectiveness: Maximizing value of existing traffic without increasing advertising spend.

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