Studying Consumer Behaviour in E-commerce

Understanding consumer behaviour is vital for e-commerce platforms to tailor their offerings and marketing strategies to meet the needs and preferences of their target audience.

Benefits of Understanding Consumer Behaviour for E-commerce

• Improved Marketing Strategies: Tailored marketing initiatives based on consumer behaviour insights.
• Enhanced Product Offerings: Better alignment of product offerings with consumer preferences.
• Increased Customer Satisfaction: Higher satisfaction through meeting consumer needs and expectations.