Glossary
ARPU (Average Revenue Per User)
Using ARPU in E-commerce
Monitoring ARPU allows e-commerce businesses to tailor their marketing and pricing strategies to enhance revenue generation from each user.
Benefits of ARPU for E-commerce
- Financial Analysis: Provides a clear picture of revenue generation per user, aiding in financial planning.
- Customer Value Understanding: Helps in understanding the value each customer brings to the business.
- Strategic Planning: Aids in formulating strategies to improve revenue generation.
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